Apple’s online store is currently down in some countries, including the United States, Canada, Australia, France, Germany, Italy, Spain, the United Kingdom, and more. The downtime is not worldwide, with the store still operational in some other countries.

“We’re making updates to the Apple Store,” the store page says, as usual when there is downtime. Apple advises customers to “check back soon.”

It’s unclear if the downtime is related to scheduled maintenance, the launch of a new product, the rollout of a new promotional offer, changes being made to the design or functionality of Apple’s online store, or another reason.

Apple’s online store went down briefly on the final day of June, and when it came back online, there was a new promotion in the U.S. that offered a $50 Apple gift card with the purchase of any new Apple TV through July 14. Given the store is down again on the final day of July, it is possible that another promotion is incoming in some countries, but this is only one of many possibilities for the downtime and we’ll have to wait and see.

The downtime began around 7:45 p.m. Pacific Time on July 31.

Popular Stories

Top Stories: iOS 16 Beta 4, ‘Apple Watch Pro’ Rumors, and More

We’re probably about six weeks away from the unveiling of the iPhone 14 lineup and Apple is continuing to polish the iOS 16 update that will be released alongside the new hardware, so we’re seeing a number of tweaks as it moves through the beta testing period.
This week also saw some rumors about the rugged “Apple Watch Pro” planned for launch later this year, as well as some of the…

Apple Seeds Second Public Betas of iOS 16 and iPadOS 16

Apple today seeded the second betas of iOS 16 and iPadOS 16 to public beta testers, opening up the iOS 16 beta testing process to the general public. Today’s beta comes a little over two weeks after the first public beta, and it corresponds with the fourth developer beta.
Public beta testers who have signed up for Apple’s free beta testing program can download the second iOS 16 and iPadOS 16 …

VMware Fusion Tech Preview Brings Windows 11 to Apple Silicon Macs

VMware this week announced that its latest VMware Fusion update brings Windows 11 support to both Intel and Apple silicon Macs. Available as a free tech preview, the 2H22 version of Fusion will finally allow Apple silicon Mac users to download and use Windows on their machines through virtualization.
Features include Windows 11 support with 2D GFX and networking, VMtools installation for…

Everything New in iOS 16 Beta 4 For Lock Screen, iMessage, CarPlay, and More

Apple today seeded the fourth beta of iOS 16 to developers for testing. The latest beta contains a handful of new features and changes involving the Messages app, Home app, Mail app, Lock Screen notifications, CarPlay, and more.
Subscribe to MacRumors on YouTube iOS 16 is currently in beta for developers and members of Apple’s free public beta testing program, and the software update will be…

Apple Stops Signing iOS 15.5 Following iOS 15.6 Release, Downgrading No Longer Possible

Following the launch of iOS 15.6 last Wednesday, Apple has stopped signing iOS 15.5, the previously available version that came out in mid-May. Since iOS 15.5 is no longer being signed, it is not possible to downgrade to that version of iOS after installing iOS 15.6.
Apple routinely stops signing older versions of software updates after new releases come out in order to encourage customers…

Latest iOS 16 Beta Further Suggests Always-On Display Coming to iPhone 14 Pro

A new detail found in the iOS 16 beta could be the latest indication that Apple is indeed planning to bring always-on display functionality to the upcoming high-end iPhones.
As discovered by 9to5Mac, the latest iOS 16 beta adds a new “Sleep” state to the default wallpapers found in iOS 16. The new “Sleep” mode is a version of the wallpaper that is darker and more tinted, better suited to be…